The placement of an ad should be in accordance with the template and the content of your webpage. The main reason as to why people click on these ads that help you generate revenue is mainly due to the fact that these ads are treated as part of the content on your webpage/website. The visitor needs to be able to differentiate between the ad and the content. Various layouts of ads are offered by Google depending on your need. These are known as text ads containing the URL and brief description of the ad. Apart from the placement of ads, the color scheme and design also play an important role in blending the ad with the webpage/website.
Leader Boards
Leader Boards (728x90) are boxes of ads that stretch up till the width of your webpage. They’re most commonly used at the top, which makes it quite obvious that they are ‘sponsored links’. Using them between two articles or paragraphs etc also increases the chances of being noticed by visitors.
Banners
Banners are more flexible than Leader Boards. They do not take up the entire width of your webpage instead they focus themselves towards one end, hence having a more prominent outcome. They come in two sizes 468x60 and 234x60, which further improves their flexibility.
Skyscrapers & Wide Skyscrapers
If you do not wish place the ads in the middle of your webpage as they may become a hindrance to the continuity of your content, you can very well use skyscraper format that stands tall along the length of the content.
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